coMMunications & Branding Strategy
There is often a gap between how people and organizations see themselves, how the public sees them, and how they want to be seen. That is the gap organizations need to fill in order to achieve their missions.
I often say I'm a good writer, but an even better thinker. My approach to communications strategy is rooted in my career in journalism, and the idea of taking a listening-first approach to identify what the target audience wants to hear, and what channels its members want to use. After learning how the audience already communicates, we can more effectively marry your message with their communications preferences to achieve the desired results. What excites me most in communications is telling multidimensional stories that weave data and compelling narratives together to engage and inform the audience
My work has always been through an equity lens. In the current socio-political climate, it is even more essential that all communications projects — whether for a school district, a college or university, or in corporate or nonprofit spaces — employ the principles of antiracism and challenge staff and audiences to unpack the implicit and explicit biases that hinder progress. From advocacy communications to public relations, book editing to marketing content creation, I have nearly two decades worth of copywriting, branding and content management experience.
I often say I'm a good writer, but an even better thinker. My approach to communications strategy is rooted in my career in journalism, and the idea of taking a listening-first approach to identify what the target audience wants to hear, and what channels its members want to use. After learning how the audience already communicates, we can more effectively marry your message with their communications preferences to achieve the desired results. What excites me most in communications is telling multidimensional stories that weave data and compelling narratives together to engage and inform the audience
My work has always been through an equity lens. In the current socio-political climate, it is even more essential that all communications projects — whether for a school district, a college or university, or in corporate or nonprofit spaces — employ the principles of antiracism and challenge staff and audiences to unpack the implicit and explicit biases that hinder progress. From advocacy communications to public relations, book editing to marketing content creation, I have nearly two decades worth of copywriting, branding and content management experience.
Professional services |
Workshops
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For Organizations
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Media Planning
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Here is a small sample of former clients, and the types projects I've completed for them:
COLUMBIA BOOKS AND INFORMATION SERVICES (LOBBYISTS.INFO AND ASSOCIATION TRENDS)
Article Writing | Newsletter Management | Press Releases | Media Strategy and Management | White Paper Authoring | Blog Management | Social Media Management | Book Editing | Advocacy Training | Speaker Management | Events Management | Area of Focus: Lobbying Compliance and Advocacy
Article Writing | Newsletter Management | Press Releases | Media Strategy and Management | White Paper Authoring | Blog Management | Social Media Management | Book Editing | Advocacy Training | Speaker Management | Events Management | Area of Focus: Lobbying Compliance and Advocacy
NATIONAL BAR ASSOCIATION YOUNG LAWYERS DIVISION
Article Writing | Newsletter Management | Press Releases | Media Strategy Development and Management | White Paper/Report Authoring | Blog Management
Article Writing | Newsletter Management | Press Releases | Media Strategy Development and Management | White Paper/Report Authoring | Blog Management
THURGOOD MARSHALL COLLEGE FUND
Ghostwriting (speeches and op-eds) | Media Strategy Consultation | Scriptwriting and Run of Show Management for Signature Gala Event
Ghostwriting (speeches and op-eds) | Media Strategy Consultation | Scriptwriting and Run of Show Management for Signature Gala Event
NATIONAL ASSOCIATION FOR EQUAL OPPORTUNITY IN HIGHER EDUCATION
Ghostwriting (speeches and op-eds) | Blog authoring | Advocacy Communications | Media Strategy Consultation
Ghostwriting (speeches and op-eds) | Blog authoring | Advocacy Communications | Media Strategy Consultation
CONCERNED BLACK MEN OF AMERICA
Communications Management | Event Management | Annual Reports | Video Production | Podcast Production | Blog Writing | Website Maintenance | Article Writing | Membership Management and Communications | Media Training
Communications Management | Event Management | Annual Reports | Video Production | Podcast Production | Blog Writing | Website Maintenance | Article Writing | Membership Management and Communications | Media Training
